How Do I Start Ecommerce Business Online?

“Worldwide E-Commerce sales to surpass $638 BILLION by 2018.”

“By 2020, customer experience will overtake price and product as the key brand 
differentiator.”

Ecommerce web development services is no new concept in 2015-2020.

With consistent growth of Internet, trade opportunities through selling on the Web 
have become a real thing.

Studies show that 70% of all shoppers perform product or services research before 
stepping to physical store-front. This fact reveals that prospects or target customers 
may or may not buy online, but they still navigate websites for their purchase wish.

By the way, it is no wonder that 50% of those who quit job to start a business by 
obtaining a loan from bank do not succeed. But thanks to digitization and Ecommerce, 
everyone of us can initiate an e-commerce shop now-a-days without leaving existing 
setup or job. There are certain factors that you need to contemplate for establishing 
profitable ecommerce website development company.

In this text, you are discovered gradual steps to progress towards starting, 
promoting and making money from Ecommerce website.

This progress includes

• picking right category of products to market

• setting up website with essential features, and

• promoting your website

After reading this article, you will fully get acquainted with how to start 
Ecommerce business.

1. Pick right, trending segment of products

This is the most vital parameter to succeed.  Key idea is to filter target audience and 
geography altogether - to whom you want to sell something.

For example, if you are living in a hilly area and find that people from nearby cities 
frequently import nursery related products, it is one of commodities to think of.

In conclusion, technological expertise does not solve problems many times, 
for most primary issues are to do with demand and supply concept.

If you cannot explore, simply browse through popular sites like Amazon or 
eBay and find out what the best selling products are.


2. Set up feature rich website

Too many frameworks and technologies have confused most of the people.

All you need is

• rich graphics

• faster loading and

• maintainable

website.

It should be easy to operate and change website components and parts.

Delving deeper into comparisons of options discovers pros and cons of each specific 
platform.

At its simplest, anyone from two major choices to select:

2.1 Hosted or monthly subscription(SaaS) based platform

          Like Shopify, Prestashop, Hosted WordPress etc.

     Advantages of opting out hosted services are

• no hardware cost

• short development period, start just within 2-3 days

• good for those completely layman to IT or software

• easily add features via means of plugins

   

   Disadvantages of hosted website services

• all files reside on remote computer

• does not permit excessive customizations

You can find exaggerated number of ecommerce web development services in local 
area and on internet comprising - both traitors and authentic, subject to background 
check. Outsourcing to truly professional web agency from countries like India, Singapore heavily reduces amount of money to 
build, but more importantly, your business can be presented with professional looking images, grids and content that is hardly 
possible by putting self efforts alone.

2.2 Shared Hosting setup

 Although a lot of digital store owners are comfortable with SaaS based websites,

  utilizing on-premise setup of internet store or website is more effective as I have 
learned from experiences.

  Benefits of on-premise E-Commerce website development

   -  360 degree customizable, create as how you want it

   -  simply add required features on top of purchased theme from

      sites like themeforest.com

   - hire developers at competitive rates from any part of the world   

 Cons of choosing on-premise E-Commerce website development

• minimum level of computer and software literacy required

• you have to engage with professionals, give time and efforts to design

Be careful in selecting theme, notice its pages, colour, layout etc. from nuances.

Website that is hard to navigate, poor in visual elements and slow in loading/displaying 
webpages cannot convert visitors. Keeping these factors in mind saves you from 
re-inventing the wheel or re-starting from scratch again.

In fact, this single point deserves whole new article entirely devoted on how to build 
website, but we will keep here in succinct and traverse forward in accordance with our 
blog title.

3. Collaborate with Suppliers and Partners

Similar to a brick-and-mortar business, you ought to associate with shops that hold 
inventories in stock.

It ensures that whenever check-out happens on your virtual shop, immediate dispatch 
and delivery of products can take place to shopper’s address.

Search engine becomes your best friend to organize this type of deals where you can 
search for related suppliers or service providers in nearby region.

4. Nurture excellent customer service

Although customer relationship has been top focus for decades and centuries, online or 
e-commerce business deserves close attention.

Because visitors have many similar websites to choose from, buying from anyone has to 
draw certain extra mile advantages.

Ideally, a business owner should directly talk with clients to understand what they are 
really seeking, but you can build separate webpages and provide detailed forms to 
collect feedbacks if direct customer engagement is not possible.

Mentioning of refund policy and easy returns process can boost conversion rates. It 
just takes 2-4 hours to write both pages.

5. Continuously market website with SEO, PPC and Social Media techniques

SEO stands for Search Engine Optimization, which simply means that you increase 
relevance of content of your website so that it becomes viewable in first page of search 
engines like Bing and Google, nothing to say that it projects clicks and purchases.

PPC is a way to show your products and services to those who are specifically looking
 after to buy and helps tremendously when SEO results are hard to achieve.

In recent years, say in the last decade, social media has grabbed attention of millions
 of people and businesses from countries all over the world. 

Despite being a free medium, social sites allow fascinating interaction between 
customers and shop owners and results in better rapport building.

You can read blogs on digital marketing on the web and apply same techniques to 
hype your own web store.

VDC is a top web development agency in India By developing Ecommerce 
websites for niche categories and products for all our clients, we have made 
online shopping, social networking, and maintaining customer relationship easier 
than ever before.